Last Updated: August 2026
Thank you for reading this privacy notice. It explains how Locai Labs Limited handles personal data when you use our website, contact us, reserve or buy a product, or use certain hosted services such as GB1.
This notice covers three different situations:
It is important that you read this notice carefully. If you have questions, contact us using the details below.
PLEASE NOTE: Except where we say otherwise (for example GB1), this notice deals with the position where Locai Labs is the controller of your information for website, sales and customer-relationship purposes. Our personnel do not have access to prompts or documents processed on a customer's Locai One appliance in normal operation.
Locai Labs Limited is the controller of personal data that you provide to us through our website, sales channels and hosted services (where we operate them), which means that we are responsible for that personal data, including what it is used for and how it is used and protected.
We have appointed someone to be specifically responsible for how personal data is used within the business. At the moment, that is our CEO and co-founder, James Drayson. If you have any questions about this privacy notice or our data protection practices, please contact James using the details below.
Email address: [email protected]
Postal address: Locai Labs Limited, Park Central, 40-41 Park End Street, Oxford, Oxfordshire, OX1 1JD (registered office)
When you browse our website, request a briefing, place a reservation, buy hardware or software, or otherwise contact us, we may process:
We use this data to respond to enquiries, fulfil reservations and orders, provide support, improve the website, and (where allowed) send relevant product information. Lawful bases include performance of a contract, legitimate interests, and legal obligations, as set out in the table in section 6.
Locai One is an on-premise AI appliance. Inference, chat, uploads and retrieval indexes on the appliance are processed and stored on the customer's own hardware under the customer's control.
GB1 is a UK-oriented hosted AI assistant operated by Locai Labs (and related brands). While we do not intend to retain information used to prompt GB1 beyond what is needed to provide the service, you should still be careful not to input sensitive personal information, or information which might be commercially or personally damaging if disclosed.
Some information you choose to provide when configuring or using a hosted chatbot may be collected, stored and processed in accordance with this notice. Old conversations may be saved in chat history if the product offers that feature. Data input into a hosted chatbot may be subject to automated and human review for safety and terms compliance. We will not use personal data from hosted chat to train or refine models except where you have specifically agreed that we may do so. Once material is used for training, it may not be possible to extract it later from the model.
If we have access to information which would allow us to identify you (either on its own, or when combined with other information) or which tells us anything about your individual activities or characteristics, that is "personal data". Personal data does not include data which cannot be connected to an identifiable individual (anonymous data).
Types of personal data we may collect (depending on how you interact with us) include:
We do not knowingly collect Special Categories of Personal Data about you. Please do not input that data into a hosted chatbot or during onboarding.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract (for example, to complete a reservation or deliver a product). We will notify you if that is the case at the time, if we can.
We use different methods to collect data from and about you including through:
PLEASE NOTE: WE WILL NOT COLLECT PERSONAL DATA ABOUT OUR USERS FOR THE PURPOSES OF TRAINING FUTURE MODELS OR REFINING CURRENT ONES EXCEPT WHERE YOU HAVE SPECIFICALLY AGREED TO ALLOW US TO DO SO.
We will only use your personal data for the purpose for which we collected it, which includes the following:
| Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
|---|---|---|
| To register you as a new customer or reservation holder | (a) Identity (b) Contact | Performance of a contract with you |
| To process and deliver your order or reservation including: (a) Manage payments, fees, and charges (b) Collect and recover money owed to us | (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) (NB Locai Labs will not handle payment card information, which will be managed by our payment handling company, Stripe) |
| To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey | (a) Identity (b) Contact (c) Profile (d) Marketing and Communications | (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
| To administer and protect our business (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data) | (a) Identity (b) Contact (c) Technical | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
| To use data analytics to improve our products/services, marketing, customer relationships and experiences | (a) Technical (b) Usage | Necessary for our legitimate interests (to define types of customers for our products and services, to keep our services updated and relevant, to develop our business and to inform our marketing strategy) |
| To make suggestions and recommendations to you about goods or services that may be of interest to you | (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications | Necessary for our legitimate interests (to develop our products/services and grow our business) |
We may share your personal data with the parties set out below for the purposes set out in the table above.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
We do not currently intend to store your personal data outside the United Kingdom. Our handling of personal data, wherever it is submitted from, is undertaken in accordance with the requirements of UK data protection law (including the UK GDPR and Data Protection Act 2018). It is your responsibility to ensure that any use you make of our system is lawful under the laws of the country in which you are located (where this is not the UK). If, at any time, we do make a transfer of your personal data to, and/or otherwise cause there to be processing of your personal data by, a recipient in another country, we will ensure that the recipient is:
Some of our third-party processors or sub-processors may be located outside of the UK, and if so, we will enter into agreements with them to ensure that their handling of your personal data is undertaken in a compliant manner, consistently with the commitments given above.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only keep your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
For hosted chatbots, retention of prompts and chat history follows the product behaviour described in section 4. Personal data that becomes incorporated into a training corpus (only where you have agreed to that use) may not be erasable from the model.
Under certain circumstances, you have rights under data protection laws in relation to your personal data including the right to receive a copy of the personal data we hold about you and the right to make a complaint at any time to the Information Commissioner's Office, the UK supervisory authority for data protection issues (www.ico.org.uk). These rights include the right to:
These rights apply to personal data Locai Labs controls (website, sales, hosted services). For data processed solely on your Locai One appliance, please exercise rights through your organisation's own policies; Locai Labs typically cannot access that data.
NO FEE USUALLY REQUIRED: You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
WHAT WE MAY NEED FROM YOU: We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).
TIME LIMIT TO RESPOND: We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.